The Maggie Beer brand is well established in the gourmet food industry being intrinsically linked to the reputation, history and ongoing activities of Maggie Beer, the person.
Increasing demand for online products and services had led Maggie Beer to seek a solution to increase user engagement levels and support the increasing visitor traffic to its popular online shop. CDAA designers embarked on a series of website interface changes without disrupting the existing core structure which was required to be retained for the initial project phase.
On a technical front the challenge lay in the requirement to retain the previous legacy Content Management System, while strengthening its platform capacity and reliability.