The number of people browsing the Web from a mobile device has more than tripled since 2009, and it will continue growing, with browser platforms such as iOS and Android offering mobile browser support that is almost identical to what we have come to expect from a desktop experience.
While your existing website is aimed at giving a full and comprehensive picture of your business, a mobile site allows you to deliver immediate access to what matters most when on the go; it extends the reach of your business. The two sites are complimentary and work together to make sure your consumers have the most appropriate experience for their context and their device.
Usually a mobile website, web app or native app project comes about through one of the following circumstances:
- It’s a brand new website in need of both a desktop and mobile strategy.
- It’s a redesign of an existing website, which will include a new mobile site.
- It’s an addition of a mobile site to an existing desktop site, which won’t be changing.
- It’s a custom application to suit a specific purpose.
Each of these circumstances brings a different set of requirements which will help you determine the best way forward. As the mobile consumer market continues to grow, so will the aspirations of individuals and companies who look to embrace what the mobile Web has to offer. Mobile strategies can vary massively from website to website, depending on what your company wants to offer visitors.
Ultimately, your approach should be guided by your content, objectives and visitors.