Office for Problem Gambling
The Gamblers Rehabilitation Fund is a joint initiative of the Australian Hotels Association (SA), Clubs SA, SkyCity Casino Adelaide and the Government of South Australia to fund programs which aim to minimise the effects of problem gambling and provide support to those affected.
Current resources had become visually outdated and contained an old campaign message. CDAA was selected by the Department for Families and Communities - Office for Problem Gambling to develop new and existing resources including brochures, wallet cards, posters, booklets, help guides and translations into 11 languages. Emotionally impactful imagery and hard hitting communication via a red graphic device was used to grab attention and serve as a warning signal.