Statewide Superannuation Trust is a not-for-profit industry superannuation fund, with 170,000 members and $2.0 billion in funds under management. CDAA was awarded the opportunity provide marketing, design and development services for the superannuation fund’s new website initiative.
The consultancy involved performing advanced usability tracking, marketing consulting and strategic planning ensuring that the end solution delivers the right strategic outcomes for the various business channels.
Following this process, development of the website was skilfully carried out on CDAA’s recommended content management ASP.NET platform utilising SQL technology.