Bradford College is situated on the campus of the University of Adelaide and specifically prepares international students for entry into undergraduate courses at the University of Adelaide, one of Australia's leading universities. CDAA was chosen based on its expertise in online user engagement and experience in the education sector with clients such as Kaplan Inc, Prince Alfred College, DECS, DFEEST and Sturt Fleurieu.
Goals of the project included increasing the level of access to key pathway information, and the promotion of college life in Adelaide as an education destination for overseas students and parents. Visitors for the first time would also be provided with the ability to apply online.