The Doctors’ Health Fund engaged CDAA through an existing relationship and due to our experience in the health fund industry. Key requirements for the project were improved site structure, creative design and implementation onto a content managed solution.
CDAA worked closely with the Doctors’ Health Fund to deliver a new creative approach to their brand, which also involved recommendations and input on a new logo consultancy being carried out by another firm. Providing a new site structure, creative design and integration with their online member management, CDAA developed a site to better engage with the target user with particular emphasis on delivering cover and rate information in an intuitive and easy to follow format.