After developing the initial Health Partners website based on their previous advertising campaign at that time, the launch of key marketing character 'Beckie' as the new face of Health Partners saw CDAA create and execute a new look for the corporate website.
The new website was rolled out in stages of both content and functional development with the initial stage featuring Beckie as the primary focal point. This will assist Health Partners to link the TVC with their online communication strategy.
A new mobile site was developed exclusively for members to locate their nearest Health Partners Optical, Dental, participating Pharmacy or Physio and Member Services.