Johnston Grocke is a Financial Planning and Accountancy firm providing sound Business and Financial advice to its customer base. The primary aim for the new Johnston Grocke identity was to be evolutionary rather than revolutionary. Johnston Grocke wanted to be identified as a forward thinking firm which has a high level of personalised service - a unity between themselves and their clients.
CDAA conducted a brand audit to asses their current position, where they sit within the market and where they would like to be. Off the back of this audit a complete identity consultancy was taken on and rolled out across their corporate material.